About Senior Advisor List
Our Story
For over five years, Jorge had the privilege of working in the senior living industry, starting at the front desk as a receptionist and eventually growing into leadership roles like administrator, operations manager, and marketing director at multiple senior living communities. Through those experiences, he witnessed firsthand the profound impact that senior living communities can have not only on seniors, but also on their families.
Jorge saw seniors thrive in an environment where they received the care, companionship, and dignity they deserved. He watched families find peace of mind, knowing their loved ones were in a safe and supportive community. And he saw the incredible work of senior placement advisors, who made these life-changing transitions easier, smoother, and less stressful for both seniors and their families.
However, he also saw the other side: the frustration and confusion families faced when trying to navigate the senior living search process on their own. Jorge witnessed impersonal, profit-driven lead aggregators push seniors into communities without truly understanding their needs, simply to collect a referral fee. He watched senior living operators struggle with the inefficiency of these services, receiving referrals that weren’t the right fit, ultimately making the transition harder, not easier, for seniors and their loved ones.
That’s why he founded Senior Advisor List, to change the way families find senior care. Instead of overwhelming families with endless facility listings, we connect them with trusted, local senior advisors who take the time to listen, understand, and guide them to the right community for their needs. You can either use our directory of senior living advisors or take our quiz to get matched with a local senior living advisor.
Our goal is simple. To make the senior living search personal, stress-free, and centered on what truly matters, helping families find a home where their loved ones can thrive.
This isn’t just a business. It’s a mission built from years of experience, a deep understanding of the industry, and a commitment to doing things the right way for seniors, their families, and the communities that serve them.
What Makes Us Different
Most senior living websites are lead generators not true advocates. At Senior Advisor List, we put families first.
We don’t sell your information or send it to dozens of communities. Instead, we connect you with trusted, local advisors who guide you every step of the way.
You can either get matched through our short quiz or explore our national directory to contact advisors directly, all at your own pace.
We’re not here to push a sale. We’re here to help you make the right decision with honest guidance, real people, and no pressure.
Our Mission
 Our mission is to simplify the process of finding senior care. We understand how confusing and overwhelming it is when looking for senior care online.Â
Finding communities and services online and then calling them, but no answer, or worse, you get looped into national “lead aggregation” directories where they get your contact information and send it to multiple facilities, and your phone doesn’t stop ringing.
We want to empower families and caregivers by connecting them with local experienced senior living advisors near you, who provide personalized, compassionate, and comprehensive support throughout the process of finding the best senior care.Â
No gimmicks, annoying emails, endless calls – just a real person who knows what you’re going through and is an expert in your areas for all things senior care.
Who Senior Advisor List Is Best For:
- Families feeling overwhelmed by the senior living search and unsure where to start.
- Adult children or caregivers trying to find the right fit for a loved one’s care needs, budget, and location.
- Seniors planning ahead who want to explore their options with expert guidance.
- Anyone frustrated with impersonal lead generation sites or being bombarded with calls.
- People who prefer a more personal, local, and pressure-free approach to senior care.
Whether you want help getting matched or prefer to browse advisors on your own, Senior Advisor List is here to support your search.
Meet the Founders
