What Is a Senior Living Advisor?
A senior living advisor (also called a senior placement advisor or care advisor) is a professional who helps older adults and their families find the right senior living community based on their care needs, budget, preferences, and location.
These advisors typically have deep knowledge of local senior living communities — including assisted living, memory care, and independent living — and serve as guides and advocates throughout the decision-making process.
What Services Do They Provide?
Here’s what a typical senior advisor can help with:
- Assessing care needs (e.g. memory care vs. assisted living)
- Narrowing down community options that fit your budget and preferences
- Scheduling and coordinating tours
- Asking the right questions during tours
- Explaining pricing structures and contract terms
- Offering emotional support and decision guidance
- Assisting with move-in planning and transition
Most advisors provide their services at no cost to families — they are typically paid a referral fee by the community once a move-in occurs.
Why Work With a Senior Living Advisor?
Working with an advisor has several benefits:
- Saves time: Instead of calling 10+ communities, your advisor narrows it down to the top 2–3 that truly fit.
- Reduces stress: They handle the logistics, calls, and follow-ups — so you can focus on your loved one.
- Local expertise: Advisors often have firsthand knowledge of communities, staff reputations, pricing, and even availability.
- Supportive partner: You get a compassionate guide who understands the emotions of this transition.
Did you know? Most families who use an advisor report moving their loved one 2x faster than those who go it alone.
When Should You Call a Senior Advisor?
You should reach out to a senior living advisor if:
- You’ve just received a diagnosis (e.g. dementia, Alzheimer’s, mobility decline)
- Your loved one can no longer live safely at home
- You’re overwhelmed with care options and don’t know where to start
- You want help navigating pricing, Medicaid/VA benefits, or community policies
- You’re facing a hospital discharge or sudden change in care needs
How to Find a Trusted Senior Living Advisor
The best advisors are:
- Local: They know the communities in your area
- Independent: They’re not tied to one community
- Experienced: They’ve helped dozens or hundreds of families
- Compassionate: They listen first, recommend second
To find a trusted advisor, you can:
- Use a national directory (like ours at Senior Advisor List)
- Ask hospital social workers or case managers
- Contact elder law attorneys or care managers
- Ask for testimonials or references from past families
Work With an Advisor You Can Trust
The senior care journey is challenging, but you don’t have to go through it alone. A senior living advisor can give you the clarity, confidence, and support you need to make the right choice for your loved one.