What Does a Senior Living Advisor Do?
A senior living advisor is a professional who helps families:
- Understand different types of senior housing
- Match with communities based on care needs, preferences, and budget
- Coordinate tours and walk you through the selection process
- Offer emotional and logistical support during the transition
Most advisors provide their services at no cost to families — they’re paid a referral fee by the community only when a move-in occurs.
Where Can You Find Senior Living Advisors?
Here are 3 ways to find one:
- Senior Care Directories (Like SeniorAdvisorList.com)
- These platforms allow you to submit your information and get matched with a local, independent advisor who knows your area. It saves you time and gives you personalized help.
- Referrals From Professionals
- Ask:
- Hospital case managers
- Social workers
- Discharge planners
- Elder law attorneys
- Geriatric care managers
- Ask:
- Online Search
- You can search terms like:
- “Senior living advisor near me”
- “Help finding assisted living in [your city]”
- “Free senior placement service [state]”
- You can search terms like:
Just be cautious — many large national services operate more like call centers. Look for independent advisors who offer personalized guidance.
What to Look For in a Trusted Advisor
Not all advisors are the same. Here’s what sets the good ones apart:
- Local knowledge: They know the communities near you — not just reading from a database
- Experience: They’ve helped many families through this process
- Personalized approach: They listen first, then guide — not just hand you a list
- Transparent about fees: They disclose how they’re paid and what’s included
- No pressure: They support your decisions at your pace
Questions to Ask Before Choosing an Advisor
Here are some helpful questions to ask:
- How long have you worked in senior care?
- What areas do you cover?
- Do you work independently or for a specific company?
- How do you get paid?
- What kind of support do you offer after move-in?
The answers can help you identify someone who’s not only qualified — but aligned with your values.
Why Local & Independent Advisors Are Often Best
Working with a local advisor (vs. a national hotline) gives you access to someone who:
- Has toured communities in your area
- Knows which communities have a good reputation
- Can quickly connect you with openings that match your needs
- Is available to talk in real time — not on a rotating schedule
 Local advisors also tend to be more invested in your outcome. It’s their name and reputation on the line.