Senior couple sitting down with a senior advisor discussing care options.

How to find a senior living advisor you can trust?

What Does a Senior Living Advisor Do?

A senior living advisor is a professional who helps families:

  • Understand different types of senior housing
  • Match with communities based on care needs, preferences, and budget
  • Coordinate tours and walk you through the selection process
  • Offer emotional and logistical support during the transition

Most advisors provide their services at no cost to families — they’re paid a referral fee by the community only when a move-in occurs.

Where Can You Find Senior Living Advisors?

Here are 3 ways to find one:

  1. Senior Care Directories (Like SeniorAdvisorList.com)
    • These platforms allow you to submit your information and get matched with a local, independent advisor who knows your area. It saves you time and gives you personalized help.
  2. Referrals From Professionals
    • Ask:
      • Hospital case managers
      • Social workers
      • Discharge planners
      • Elder law attorneys
      • Geriatric care managers
  3. Online Search
    • You can search terms like:
      • “Senior living advisor near me”
      • “Help finding assisted living in [your city]”
      • “Free senior placement service [state]”

Just be cautious — many large national services operate more like call centers. Look for independent advisors who offer personalized guidance.

What to Look For in a Trusted Advisor

Not all advisors are the same. Here’s what sets the good ones apart:

  • Local knowledge: They know the communities near you — not just reading from a database
  • Experience: They’ve helped many families through this process
  • Personalized approach: They listen first, then guide — not just hand you a list
  • Transparent about fees: They disclose how they’re paid and what’s included
  • No pressure: They support your decisions at your pace

Questions to Ask Before Choosing an Advisor

Here are some helpful questions to ask:

  • How long have you worked in senior care?
  • What areas do you cover?
  • Do you work independently or for a specific company?
  • How do you get paid?
  • What kind of support do you offer after move-in?

 The answers can help you identify someone who’s not only qualified — but aligned with your values.

Why Local & Independent Advisors Are Often Best

Working with a local advisor (vs. a national hotline) gives you access to someone who:

  • Has toured communities in your area
  • Knows which communities have a good reputation
  • Can quickly connect you with openings that match your needs
  • Is available to talk in real time — not on a rotating schedule

 Local advisors also tend to be more invested in your outcome. It’s their name and reputation on the line.

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